Doomsday Society: The streetwear view of the rapper Salmo
The influence of Sardinia
There are few rappers in Italy that are constantly renovating and growing without get the etiquette of a mainstream artist. This is the case of Salmo. This rapper comes from the island of Sardinia in Italy, which, despite such beauty, is among the less developed regions of Italy. This sense of exclusion, influence the mentality of the locals, living outcast from the rest of the country.
The origin of Salmo are reveled his songs and music style, which is various, mixing punk, hardcore, electro sounds and dubstep. One thing in general is common in all songs: anger and strength, this music is not for pussies. In his albums it has collaboration with artist as Travis Barker and Cyberpunkers.
The brand on focus: Doomsday Society
Project born in 2012, has reached an high popularity throughout Italy thanks to the irreverence of horror-splatter graphics, which combines graffiti, tattoos and skate culture. The influence of punk rock in the sound, is visible in the brand tough.
The influence of japanese culture and the evil side of humanity, are constant themes of each drop.
Thanks to his main Brand ambassador, Salmo, Doomsday it’s an Italian streetwear reality that you should know if you are really in horror, punk, skate, hardcore and Japanese graphics.