Off white: The success of a 7 years old fashion empire
When talent meets care to details
Scrolling Instagram or Facebook, we feel comfortable nowadays seeing these shoes with black and with stripes on famous singers. It’s actually hard to figured out that we are speaking about a brand that a decade ago doesn’t even exist. Off-white is an Italian brand born in 2012, in Milan.
The main features are the key of success
Identify the peculiar elements of the brand can explain the visual success of its style. First of all black and white stripes, as essential elements of all collections.
A second thing that identifies Off White is the presence of ironical quotes, pasted using the characteristic font (Helvetica bold).
The industrial design has also influence, the yellow belt, worker style, is a must for Off White seeker.
Overall Off White has a great success because is able to understand what are the needs of the audience right now: people nowadays looking more to high quality streetwear, limited edition and with a worldwide vocation as in this case, Off white has 24 stores in the world, selling also in luxury high end stores such as: Barneys, Harrods and Le Bon Marché.
The big step of Virgil Abloh
Dj and producer, apart from his work as CEO at Off White, Virgil has been the artistic director of Luis Vuitton’s. men’s wear collection since March 2018. He entered inside the world of fashion with an internship at Fendi in 2009 alongside the rapper Kanye West. His image is a mix between an illuminated entrepreneur and an hip hop star.
Take a look for the man’s style 2019 according to Virgil in his last fashion show, in Milan.
Brand in deep: the main collaborations
Off White has many VIPs between its fans. With this preface is obvious that many brands started collaborating with it, some of them like Nike and Converse work with the brand on every collection.
Nike
One thing that is making Off White very popular is to sell 100 euro shoes for 800 adding some handwork on it. These sneakers looks great but be careful of the fakes on line.
Converse
One of the most sold shoes of history, revisited in a hype way.
A bathing Ape
The Japanese clothing brand founded by Nigo its a must in term of collaboration for streetwear, Tokyo is one of the major market in the world.
Rimowa
Among the most interesting and creative collaboration we have this suitcases by the German Rimowa, with price around 1’200 euro; acceptable compared with the price of the shoes.
Champion
This brand collaborate yearly basis with Supreme and, also Off White, made it some hoodies and t-shirts in partnership.
Fila
The last collaboration on the list is for another pair of shoes, the Fila Disruptor.
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