Streetwear 4.0: A sustainable revolution
The world of fashion is becoming faster and faster. People often wear a certain dress for an occasion, for throwing away after only one use. Prices become lower and companies are always looking for the most convenient factories for their business.
However the last decade has been characterized by an unprecedented increase in pollution and in garbage production. Are many those who are trying to face this problem but what clothing companies are doing in order to limit the damage?
Here is a list of streetwear brands that are promoting better working condition and sustainable productions.
This new brand from US, founded by Jacob Castaldi, has in the name itself a solid statement. The brand builds its reputation trough tree essential elements: sustainability, transparency and philanthropy. With fashion being one of the world’s 5 most polluting industries, at CHNGE they use sustainable materials in the products that they create. They always show where their lines are being produced, choosing places that have ethical politics. Finally, they give the 50% of their net profit to carefully vetted NGO. Jacob Castaldi has the goal to create a sustainable clothing company able to reach a younger target, in a market more oriented to older people.
Noah New York
This brand with flagship store in New York is property of the creative director of Supreme, Brendon Babenzien, The style takes inspiration from skate, surf and punk culture, with sophisticated original features. Their clothes are made in countries and factories where human dignity take precedence over the bottom line. Noah donates portions of the profits to causes they believe in and discuss about environmental issues on its blog.
Catching a fish in Norway
Cafin it’s a brand from London, producing ethical and sustainable streetwear collaborating with graphic designer and illustrators from all over the UK. Catching A Fish In Norway was established in 2014 – we are a collective of young individuals intent on changing the fashion industry. Many emerging artists collaborated with Cafin, here just some of them.
Christopher Raeburn has established the lab in the heart of east London, their model business include reworking surplus materials and products into new limited designs. They try to reduce as much as possible their environmental impact. Finally they are seeking for the most sustainable materials around the globe, with responsible manufacturing partners, here the link to the website.
They make their product entirely from 100% organic cotton (using 91% less water than traditional methods), pay all members of their supply chain a fair salary, recycle and sell second-hand clothing. They offer a service of free repair for life the jeans on their stores or with their partners. An attention all around that include also a map of the production, dived per countries. Not just a conscious brand, but also a very engaging one.
This brand based in Amsterdam, produces eyeglasses with 97% recycled acetate for all its frames (3% is black ink), and microfiber drapes made of recycled PET. Their cases are also produced with recycled leather. Very interesting product in term of design, and high quality thanks to the partnership with the leader market of the acetate, Mazzucchelli.
It’s an Australian label, based in Melbourne. They want to create safe employment for people experiencing hardship providing them a temporary accommodation. They devolve 100% of their profit to support project for youth homelessness. They produce in Australia in accredited companies with high level of transparency. In this case we are in front of a non-profit awarded for the “Social responsibility champion 2018″.
Photo banner credit: @Matiasrengel