Tips for starting a clothing line
Starting a fashion brand could seems a very hard job, however if you have the right tools and you make research you will definitely have much more chances to achieve this goal.
Start with analysis
To have an idea, I suggest to make a research around the websites such as:
Twitter: You can browse trough twitter feeds for complaints.
Google Ads and Google trends: It required just a google account, you can browse the keywords that have more volume and take decision accordingly.
Check Amazon reviews: Explore famous marketplace and identify which product has 3 stars, there will be probably margin to improvement.
On site & off site: The art of reaching people
When you have your idea, start investing just a small amount of money and try to reach much more people possible trough email in order to promote and sell your products. You have to keep in mind that people don’t know/trust you, so when they don’t answer, send them again an email or a request trough Instagram, sometimes people are just busy, after a while they maybe will answer you.
Convert visitors into customers
An important activity to do on your website is to collect visitors emails. The best way to do it is to engage with people, offering something to them or making a contest. Show your credibility and professionalism.
Content first
Supporting image: Images on a website encourage an action, it’s essential that are in high definition, in order to appear the more professional possible.
Call to action: This includes buttons or direct requests, for example you can ask to share a content in exchange for a product, or simply redirect to the shop.
Create fresh content: A website constantly updated it’s much more easy to rank on Google, you can also emphasize some of your company partners, putting their logos on your site.
From on to off site
Digital Marketing
You have your products and you have in mind your target, now it’s time to reach them properly. Digital communication allows people to compete in a market without big budget, that not means that is easy but that you can do it trough efforts rather than money.
SEO & SEA
With SEO you can work on keywords to optimize your site with no money, that’s a wonderful way to grown faster. To record your optimization you can use several tools both free and to pay. The best it’s Semrush, it’s a pay tool, good for monitoring competitors. SEA its good as well but involved higher investments, you need to target your public and balance it with the SEO campaign to avoid cannibalism. Digital PR, helps your site to be higher ranked on google, send much more emails possible to get a link back from other websites or blog.
Don't let the fear of losing be greater than the excitement of winning.
Collect informations, fill in a business plan, contact people and create content, you don’t have to do all at once, but do something every day and you will awake one day with something cool between your hands, when all your efforts will be repaid back.
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