Why Instagram is successful for brands
How Instagram changed fashion
Back to the 90’ the fashion industry was synonymous of glossy magazine, top models and catwalk shows. Nowadays with the power of social networks everyone can be his own online editor with the possibility to reach millions of people worldwide. Instagram effected the fashion industry and changed the way to spreed the brand awareness. But, which are the keys of success of Instagram for brands. Let’s discover them together.
Authenticity
According to brands, influencers are able to building higher level of authenticity, thanks to their proximity to the users. Even when the user knows that the Instagramer get paid, he has more interest in buying.
Competition
If brands can count on more visibility and interaction, it’s also known that with instagram people are updated to coupon and sale discounts, making the promotion activity more competitive.
Communication
Instagram helps brands to communicate their values, being also a valid tool for explaining possible issues or solving queries faster and more efficiently
Collaboration
With the explosion of instagram, big brands are more inclined to collaborate with smaller ones, in order to reach a bigger audience. In some way small brands are themself influencers.
Uniqueness
Trough social network, the consumer has the sensation to buy something unique, like if was crafted for himself. An example is when you see a post with prices and the direct purchase.
Meritocracy
More than 75% of Instagram’s users are form outside the United States and it’s available in 25 languages. For fashion companies the process of model scouting has become easier as well as for aspiring influencers to be noticed.
Now let’s see some of the most iconic Instagramers with millions of followers all over the world. They are pioneers of Instagram but they have been repaid also for their constancy.
Huda Kattan
She is not exactly a fashion blogger but a make up specialist. She is considered the most influential beauty blogger in the world, her profile offers also many videos, central element of her success.
Cameron Dallas
Cameron is a You-tube star. Even though he doesn’t publish a lot on Instagram he has an impressive following. He is one of the first Internet personality in the U.S.
Chiara ferragni
The first fashion blogger and developer of the influencer profession. She is beautiful and exhibitionist, her posts are really able to drive the users choices.
Blondey McCoy
Out of the list with “just” 259000 follower, this guy is a skateboard celebrity and a model. He worked with Palace, Valentino and Burberry. He also has his own brand, his age? 20 years old, definitely a must follow!!
There isn't space for everyone!
Instagram has open the door of fashion to many people nowadays, on the other hand many brands are just searching for free or cheap collaborations, limiting in this way, the growth of the bloggers.
photo credits @radenprasetya
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